Marketing

Cambridge College

Here are the best resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.

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SEARCH ENGINE OPTIMIZATION BREAKDOWN

Class notes

SEARCH ENGINE OPTIMIZATION BREAKDOWN
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January 2022

2021/2022
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic
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OFF PAGE SEO STRATEGIES AND BREAKDOWN

Summary

OFF PAGE SEO STRATEGIES AND BREAKDOWN
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2

January 2022

2021/2022
Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). ... linking to or promoting your website, and effectively "vouching" for the quality of your content.
destinyfdejesus
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SEO AND MARKETING PRACTICES

Summary

SEO AND MARKETING PRACTICES
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2

January 2022

2021/2022
SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action. SEO without content marketing is like a body without a soul.
destinyfdejesus
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SEO IN-DEPTH BREAKDOWN

Summary

SEO IN-DEPTH BREAKDOWN
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2

January 2022

2021/2022
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
destinyfdejesus
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On Page SEO

Class notes

On Page SEO
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40

January 2022

2021/2022
On-page SEO (or on-site SEO) is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic. It involves aligning page-specific elements like title tags, headings, content, and internal links with keywords.
destinyfdejesus
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HOW TO MEASURE SEO SUCCESSFULLY

Summary

HOW TO MEASURE SEO SUCCESSFULLY
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2

January 2022

2021/2022
This document breaks down all the different ways to measure and scale success for SEO best practices.
destinyfdejesus
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CONTENT AND SITE USABILITY-SEO

Summary

CONTENT AND SITE USABILITY-SEO
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January 2022

2021/2022
SEO is about attracting people to your site in the first place by making sure it shows up in search queries. Usability is about people's behavior after they arrive on your site, with the main goal being to increase the conversion rate.
destinyfdejesus
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SEO TERMINOLOGY

Class notes

SEO TERMINOLOGY
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12

January 2022

2021/2022
Also known as Search Engine Optimization, SEO is the digital marketing practice for increasing free traffic and visibility to a website or web page through search engine rankings.
destinyfdejesus
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WHITE HAT SEO

Class notes

WHITE HAT SEO
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2

January 2022

2021/2022
White hat SEO is the body of approved search engine optimization tactics designed to increase a website's position on a search engine results page (SERP). Search engine results that appear as a result of approved methods, rather than payment or trickery, are referred to as organic search results. This document goes over white hat strategies.
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BLACK HAT TACTICS

Class notes

BLACK HAT TACTICS
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4

January 2022

2021/2022
This document reviews black hat tactics SEO and how to avoid it. Black hat SEO is the practice of going against search engine guidelines to manipulate SERPs (search engine results page) for higher rankings. Marketers found to be using black hat SEO methods can be issued Google penalties, be wiped from search engines thus hurting your website.
destinyfdejesus
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