BUSI 2204

Carleton University (CU )

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Marketing

Gary Armstrong, Marc Oliver Opresnik

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BUSI 2204 - Chapter 4 Summary - Marketing, ISBN: 9781292146508

Summary

BUSI 2204 - Chapter 4 Summary - Marketing, ISBN: 9781292146508
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4

February 2023

2022/2023
Chapter 4: Connecting with Customers Content Covered: - Developing effective customer relationships - Designing customer-driven marketing programs - Crafting customer-driven marketing strategies
marlymagharious
$9.99 More Info

BUSI 2204 - Chapter 5 Summary - Marketing, ISBN: 9781292146508

Summary

BUSI 2204 - Chapter 5 Summary - Marketing, ISBN: 9781292146508
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6

February 2023

2022/2023
Chapter 5: Creating and Capturing Customer Value Content Covered: - Understanding customer value - Developing products - Crafting services - Building customer value - Capturing customer value
marlymagharious
$9.99 More Info

BUSI 2204 - Chapter 6 Summary - Marketing, ISBN: 9781292146508

Summary

BUSI 2204 - Chapter 6 Summary - Marketing, ISBN: 9781292146508
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6

February 2023

2022/2023
Chapter 1: Introduction to Marketing Content Covered: - The scope and challenge of marketing - The marketing process - The customer-driven marketing strategy - The marketing environment - The company’s marketing mix - The company’s customer value proposition
marlymagharious
$9.99 More Info