Unit AS 1 The Competitive Business

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Business Studies AS Unit 1 - The Competitive Business
  • Summary

    Business Studies AS Unit 1 - The Competitive Business

  • CCEA Business Studies A Level - Unit 1 AS High quality hand written notes covering all aspects of the course. The notes look into all aspects of 'The Competitive Business' in a concise yet detailed manner
  • adamboles
    $8.16 More Info
Market Structure
  • Summary

    Market Structure

  • A look at the different types of markets including: duopoly, monopoly, perfect competition, oligopoly and competitive market.
  • MarkC57
    $8.16 More Info
Quality Management
  • Class notes

    Quality Management

  • A look at what is quality, how quality is measured and the various standards including: EFQM, ISO 9000 and benchmarking.
  • MarkC57
    $7.48 More Info
SWOT
  • Class notes

    SWOT

  • A look at an example of a SWOT analysis by using McDonalds.
  • MarkC57
    $4.75 More Info
Marketing Mix
  • Class notes

    Marketing Mix

  • A look at the 7P's of the marketing mix, including types of pricing, promotion and marketing.
  • MarkC57
    $8.84 More Info
Market Plan and Ansoff
  • Class notes

    Market Plan and Ansoff

  • A step by step look at constructing a market plan, types of marketing objectives, advantages and disadvantages of a market plan, marketing budget and ansoff matrix.
  • MarkC57
    $7.48 More Info
Advertising and Sales Promotion
  • Class notes

    Advertising and Sales Promotion

  • A look at various promotion and advertising methods including, price reductions, discounts, loss leaders, competitions, coupons, free figts, Point of Sale Displays, Loyalty Cards, Sponsorship, Public Relations,
  • MarkC57
    $7.48 More Info
Typesof Research
  • Class notes

    Typesof Research

  • A look at the various methods of research e.g. surveys, focus groups, consumer panels, test marketing, interviews, observation and store loyalty cards.
  • MarkC57
    $7.48 More Info
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