FINANCE101
College For Financial Planning
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Notes_In_Essentials_of_Marketing_A_contemporary_Approach complete
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---234oktober 20232023/2024
- Notes In Essentials of Marketing كتاب 
A contemporary Approach Chapter one 
The Nature of Marketing Learning objectives : 
After studying this chapter, student should be able to : 
1.	Identify	the	contemporary	approach	to	define marketing. 
2.	Understand the importance of marketing to society. 
3.	Discuss the main objectives of marketing. 
4.	Understand the marketing process model. 
5.	Explain the main feature of modern marketing. 
6.	Identify the challenges face modern marketing. 
Chapter o...
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