BEHAVIOUR CHANGE COMMUNICATION

Columbia University

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BEHAVIOUR CHANGE COMMUNICATION
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3

July 2021

2020/2021

A+
BEHAVIOUR CHANGE COMMUNICATION What is the process of developing culturally appropriate BCC material? Explain every stage of BCC development. Behavior Change Communication is the strategic use of communication approaches to promote changes in knowledge, attitudes, norms, beliefs and behaviors. It can also be referred to as Social and Behavior Change Communication. In developing a culturally appropriate BCC material there are several stages involved.
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