Service Design

Copenhagen Business School

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Bitner, M. J. (1992). Servicescapes: the impact of physical surroundings on customers and employees. Journal of Marketing (notes/summary)

Samenvatting

Bitner, M. J. (1992). Servicescapes: the impact of physical surroundings on customers and employees. Journal of Marketing (notes/summary)
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november 2018

2018/2019
Summary of the article "Servicescapes: the impact of physical surroundings on customers and employees" written by Mary Jo Bitner Summary is made from the article from Journal of Marketing, 56(2), 55-71
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