CSUF MKTG 351

CSUF MKTG 351 Final Exam Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...

Marketing 351 Exam 1 CSUF Lancellotti star Fast growing market leader cash cow Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Shows rapid growth but poor profit margins. Low market share in high growth industry dog Low growth potential and a small market share SWOT Analysis Identifying internal strengths and weaknesses and also examining eternal opportunities and threats Penetration same pr...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

CSUF MKTG 351 Exam 1 Kim (CSUF ISDS 351 Exam 1 KIM) Already Graded A+ marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large exchange people giving up something in order to receive something they would rather have production orientation a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the mar...

CSUF MKTG 351 Exam 1 Kim Solved 100% Correct!! marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large exchange people giving up something in order to receive something they would rather have production orientation a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace sales orienta...