MKT MISC
Depaul University
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Summary
Tool Summary #4 ALL SOLUTION LATEST 2022 EDITION 100% CORRECT GUARANTEED GRADE A+
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---3June 20222020/2021
- 1.	State the 5 assumptions 
 
 
 
 
	1. Think like an entrepreneur 
	2. Assume that industry conditions can be shaped and are NOT given 
	3. DO NOT FOCUS on competition in mature industries 
	4. FOCUS on total solution sought by bulk of customers 
	5. FOCUS on the commonalities in what customers value NOT THE DIFFERENCES 
 
 
2.	Explain the procedure 
	Step 1: Select the two largest segments for your market 
	Step 2: Identify Factors of Competition 
	Step 3: Map the Performance on an X and Y A...
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