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  3. Advertising and Communication (BMME053)

Advertising and Communication

Erasmus Universiteit Rotterdam (EUR)

Hier vind je de beste samenvattingen om te slagen voor Advertising and Communication. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

Populaire samengevatte studieboeken

Persuasive Advertising

Persuasive Advertising

J. Armstrong, J. Scott Armstrong

1 documenten

Persuasive Advertising

Persuasive Advertising

J. Armstrong

1 documenten

Alle 2 resultaten

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PROMOTION: Advertising and Communication Complete Package PROMOTION: Advertising and Communication Complete Package

  • Samenvatting

    PROMOTION: Advertising and Communication Complete Package

  • 4.8
    (4)
    4.8
    13
    132
    maart 2024
    2023/2024
  • This extensive document should be used from the start of the course. Print it to take notes during lectures and use it for the open-book exam. + GET ALL THESE BENEFITS: + Safe yourself 80+ hours by using this as your coursebook: - Use it to get FULL POINTS for the bonus quizzes! - Use it for the mandatory reading! - Use it to ACE the open-book exam! + Save yourself 75%! 132 pages total instead of 508! + Use this to save yourself time while still getting all the knowledge! + Pri...
  • thomketierolff
    $24.50 Meer Info
Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes

  • Samenvatting

    Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes

  • 5.0
    (1)
    5.0
    14
    31
    maart 2024
    2023/2024
  • This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)
  • Daniquedhs
    $8.36 Meer Info
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