Global Advertising

Erasmus University Rotterdam

Hier vind je de beste samenvattingen om te slagen voor Global Advertising. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

Marieke de Mooij

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Samenvatting

Global Advertising (CM2049) Summary
2.8

(4)

2.8

25

47

januari 2020

2019/2020
Please be aware that this summary was primarily created for the Global Advertising course at the Erasmus University. Therefore, the chapters are not in chronological order but instead the layout was created so that it matches the weekly module structure. 47 pages of summaries for the course ‘Global Advertising’ (CM2049). Includes all required chapters from de Mooji’s book ‘Global marketing and advertising: Understanding cultural paradoxes’ Chapters; 1, 2, 3, 4, 5, 6, 7, 8, 9, 1...
ibcomsums2021
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