Business Studies

First year / 7th Grade

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Business Strategy
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17

March 2025

2024/2025
In the world of e-commerce and niche branding, standing out requires more than just great products—it requires a clear vision, a strong emotional connection with customers, and a well-executed strategy. This case study explores Tixymix, an online store that turned cuteness into a powerful business model. This presentation dives into: How Tixymix built a brand around aesthetic, cozy, and nostalgic products The e-commerce business model that drives its success How social media, word-of-...
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