Concept Development

Fontys Hogeschool (Fontys)

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Gaby Crucq - Toffulo, Sanne Knitel

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Concept Code - how to create meaningful concepts - Gaby Crucq, Sanne Knitel
3.6

(18)

3.6

55

22

January 2018

2017/2018
Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable (doable). 'In order to attract and bind your consumer, your concept becomes ...
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