TPI2123

Gadjah Mada University

Hier vind je de beste samenvattingen om te slagen voor TPI2123. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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Samenvatting

Core Marketing Concept
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januari 2023

2022/2023
Topics: a) Needs, Wants, and Demands b) Segmentation, Targeting, & Positioning c) Offerings and Brands d) Marketing Channels e) Marketing Mix 4Ps f) Modern Marketing Management 4Ps
ardhianatatriasmoko
$8.31 Meer Info

Samenvatting

Marketing Management
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4

januari 2023

2022/2023
Marketing Management Philosophies Marketing Challenges Eight Demand States Are Possible Structure of Flows in A Modern Exchange Economy Key Customer Markets Marketplaces, Marketspaces, and Metamarkets
ardhianatatriasmoko
$8.31 Meer Info

Samenvatting

Marketing Management
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4

januari 2023

2022/2023
PART 1: Defining Marketing Topics: a) What Is Marketing? b) Needs, Wants & Demand c) Producst and Services d) Value, Satisfaction and Quality e) What Is Market? f) A Simple Marketing System g) Main Actors and Forces In A Modern Marketing System h) Marketing Management PART 2: Marketing Management Topics: a) Marketing Management Philosophies b) Marketing Challenges c) Eight Demand States Are Possible d) Structure of Flows in A Modern Exchange Economy e) Key Customer Marke...
ardhianatatriasmoko
$8.31 Meer Info