Getting China and India Right_Strategies for Lever

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"This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise: Both...

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• 132 pagina's's •
door RobertCuong •
geupload 2024

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Getting China and India Right_Strategies for Lever • Getting China and India Right_Strategies for Lever