Consumer Behaviour

GLION Institute of Higher Education

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Luxury Consumer Behaviour Notes – Emotional Value, Social Influence, Maslow, Self-Concept, TPB
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november 2025

2025/2026
These notes cover the full topic of Luxury Consumer Psychology, focusing on Emotional Value and Social Influence. Includes definitions, key theories, real luxury brand examples, a summary table, a revision page, and practice exam questions. Perfect for marketing, consumer behaviour, psychology, and luxury branding courses.
epogiblova
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