BCMP305

Govt.DB.GIRLS.PG.AUTONOMOUS.COLLEGE

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Consumer Behaviour: Understanding the market and minds
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October 2025

2025/2026
Consumer behaviour is the study of how people decide what to buy, why they buy it, when they buy it, and how they use it. It looks at the needs, wants, and preferences of customers and the different factors that influence their choices, such as family, friends, culture, income, and personal interests. Understanding consumer behaviour helps businesses and sellers know their customers better, create products or services that meet their needs, set the right price, and use the best way to promote an...
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