Introduction to Advertising

Guru Gobind Singh Indraprasth University

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Summary

UNIT 2: Models of Advertising
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5

May 2022

2021/2022
There were many models of advertising, some of them inspired and taken from the communication models to fit in the advertising scenario. Since advertising is a form of communication, many basic communication and mass communication models fit into the advertising aspect. In said models, the sender of the message is the advertiser or the advertising company, while the receiver is the given target audience. The medium of the message varies through different mass media. In this chapter, the models ...
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Summary

UNIT 1: Introduction to Advertising (Part 1)
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3

May 2022

2021/2022
Advertising is a powerful communication force and vital marketing tool helping sell goods, services, images, and ideas through channels of information and persuasion. It is an obvious force in society. In this unit, we discuss the features and functions of advertising, as well the essential models of AIDA and DAGMAR models of advertising.
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