C marketing - Study guides, Class notes & Summaries

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Summary

Summary – Integrated Case (ICA1)
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1

72

May 2023

2022/2023
Summary – Integrated Case (ICA1) Everything you need to pass the ICA1 exam in the first period, first year International Business 3 year program extensively summarised per subject. Marketing Marketing: an Introduction (2020) 18th edition, Global Edition, by Kotler and Armstrong - Chapter 10: Marketing Channels: Delivering Customer Value - Chapter 12: Communicating Customer Value: Advertising and Public Relations - Chapter 14: Direct, Online, Social Media, and Mobile Marketing Fina...
marterichters
$7.78 More Info

Summary

MST summary articles for the exam
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26

February 2020

2019/2020
Including 16 of the 20 articles for the exam: 1. JONES, V. K. (2018). Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants. Journal of Brand Strategy, 7(3), 233–245. 2. KUMAR, V., RAJAN, B., VENKATESAN, & LECINSKI, J. (2019). Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing. California Management Review, 61(4), 135–155. 3. SALIMEN, J., YOGANATHAN, V., CORPORAN, J., JANSEN, B. J., & JUNG, S.-G. (2019). Machin...
sterrehermans
$14.77 More Info