MST

Hanzehogeschool Groningen (Hanze)

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Summary

MST summary articles for the exam
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6

26

February 2020

2019/2020
Including 16 of the 20 articles for the exam: 1. JONES, V. K. (2018). Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants. Journal of Brand Strategy, 7(3), 233–245. 2. KUMAR, V., RAJAN, B., VENKATESAN, & LECINSKI, J. (2019). Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing. California Management Review, 61(4), 135–155. 3. SALIMEN, J., YOGANATHAN, V., CORPORAN, J., JANSEN, B. J., & JUNG, S.-G. (2019). Machin...
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