Principles of Marketing

Hanzehogeschool Groningen (Hanze)

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Principles of Marketing

Philip Kotler, Gary Armstrong

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Summary of 'Principles of Marketing' (18th edition)

Summary

Summary of 'Principles of Marketing' (18th edition)
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April 2025

2024/2025
This document contains a summary of 'Principles of Marketing'. It covers chapter 1,3,10,11,14,15,16,17. It's summarized from more then 600 pages to 70 pages.
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