Business And Marketing

HAS Den Bosch (HAS)

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Models for strategic marketing
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4

October 2022

2021/2022
Learning objectives - You are able to regonise & define relevant strategic marketing options o How to grow business & where to compete - You are able to explain them meaning of the most relevant strategy models o Ansoff o Porter o Treacy & Wiersema o BCG o Ge/McKinsey (MABA) - You know some advantages & disadvantages of the different models - Understand the basics of a GTM strategy (not exam material)
babetommering
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Class notes

Marketing strategy 3 - Business Model Canvas - Value proposition Canvas - Marketing 4C’s - Marketing 4E’s - USP’s
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3

November 2021

2021/2022
- Business Model Canvas - Value proposition Canvas - Marketing 4C’s - Marketing 4E’s - USP’s
babetommering
$10.74 More Info