Marketing & Sales

Hogeschool Rotterdam (HR)

Hier vind je de beste samenvattingen om te slagen voor Marketing & Sales. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

Dr. Philip T. Kotler, Gary Armstrong

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Samenvatting

Summary Year 2 Block 1 - Principles of Marketing (Pearson), Global Edition, 17th edition, ISBN: 9781292220284 Marketing & Sales
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27

september 2022

2020/2021
This document summarizes the following key concepts of marketing: Marketing strategies, Market segmentation - Market targeting - Differentiation and Positioning (STP), Product development strategies, Pricing strategies, Promotion mix, Advertising decisions, Personal selling process, Digital marketing, and Competitor analysis.
jizelleys
$8.89 Meer Info

Samenvatting

Summary Marketing & Sales
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16

januari 2021

2020/2021
This is a summary on Marketing & Sales from the book Introduction to International Bussines
jonivanbeek
$4.78 Meer Info

Samenvatting

Summary Principles of Marketing, P. Kotler and G. Armstrong, 17th edition, Chapter 1, 2, 7, 16 & 17 (English)
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28

september 2019

2018/2019
This is a summary of the book Principles of Marketing by P. Kotler and G. Armstrong. The edition used for this summary is the 17th edition. The chapters sumarised are 1, 2, 7, 16 and 17.
Jesper1015
$6.04 Meer Info