MGMT081

JAMES COOK UNIVERSITY SINGAPORE

Hier vind je de beste samenvattingen om te slagen voor MGMT081. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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Marketing Management,

Voordeelbundel

Marketing Management,
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4

november 2022
The package deal consists of four key lecture notes from a renowned university that will be helpful for both the student and the tutor. The lecture notes contain essential information concerning marketing and today's trend from various global regions.
johnmurimi
$16.49 Meer Info

The Product Concept

College aantekeningen

The Product Concept
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81

november 2022

2021/2022
What is a Product? • The Goods-Services Continuum • Product Hierarchy and Product Mix • Product Categories & Characteristics •Marketing Instrument Focus: Product Packaging • Services Categories & Characteristics •Marketing Instrument Focus: The Servicescape
johnmurimi
$8.69 Meer Info

Segmentation, Targeting and Positioning Lecture Notes

College aantekeningen

Segmentation, Targeting and Positioning Lecture Notes
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63

november 2022

2021/2022
What is Segmentation? •What are some Segmentation Methods? • Seeking New Segments •What is Targeting? •What is Positioning? • Business Case: Nike and Market Positioning
johnmurimi
$8.79 Meer Info

The Marketing Environment

College aantekeningen

The Marketing Environment
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1

55

november 2022

2021/2022
Megatrends and Environmental Analysis •What are some Megatrends? •Megatrends and Marketing • Organisations Responding to Megatrend Opportunities • Business Case: 3M Healthcare Business.
johnmurimi
$8.79 Meer Info

Introduction to Marketing

College aantekeningen

Introduction to Marketing
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43

november 2022

2020/2021
Through marketing, advertising, retailing, and sales instruments. • Informed through the development of marketing insights. • Keywords: integration, synergy, alignment, all-of-organization.
johnmurimi
$8.79 Meer Info