BVC204

Khalsa College Amritsar

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Understanding Retail Shopper Behaviour (Quick Study Notes)
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May 2026

2024/2025
Retail Shopper Behaviour is an important topic that helps in understanding how customers make buying decisions. This book explains in a simple and easy language how shoppers think, what factors influence their purchasing behaviour, and how retailers can improve their strategies to attract customers. The book covers all key concepts such as buying motives, perception, attitudes, and the decision-making process. Each topic is explained with clear points and examples so that students can easily un...
gurleendhammu
$16.99 More Info