Consumer Behaviour

Kings College London (KCL)

Hier vind je de beste samenvattingen om te slagen voor Consumer Behaviour. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

Alle 14 resultaten

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Society and consumption

College aantekeningen

Society and consumption
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5

januari 2023

2022/2023
These notes highlight how marketers can encourage to decelerate in our society with the context of the sharing economy and liquid consumption.
mariannehudon
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Attitudes and behaviour change

College aantekeningen

Attitudes and behaviour change
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6

januari 2023

2022/2023
These notes focuses on the way potential consumers feel about a certain brand and how marketers can change these assumptions, or attitudes. It is represented with a number of theory, one of them being the balance theory of attitudes.
mariannehudon
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Consumer decision-making and involvement

College aantekeningen

Consumer decision-making and involvement
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7

januari 2023

2022/2023
These notes highlights how to involve the consumer in the brand and how to facilitates the decision-making process by using mental shortcuts (also known as Heuristics). They also highlight the role of marketers when it comes to the different types of decision-making.
mariannehudon
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Consumer learning and memory

College aantekeningen

Consumer learning and memory
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6

januari 2023

2022/2023
These notes focuses on the way consumers retain information and the way marketers should use it to their advantage.
mariannehudon
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Group influences and marketplace access

College aantekeningen

Group influences and marketplace access
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6

januari 2023

2022/2023
This document highlights the influences that people encounter in a consumer decision-making journey. These groups can be either small and personal, as well as being part of a wider community.
mariannehudon
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Identity and personality

College aantekeningen

Identity and personality
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6

januari 2023

2022/2023
These notes relate how people see brands as a self extensions, meaning that brands are associated with people's personalities. These phenomenon are explained by the theory of symbolic consumption, or again, the Freud's psychoanalytic theory.
mariannehudon
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Patterns of consumer behaviour

College aantekeningen

Patterns of consumer behaviour
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4

januari 2023

2022/2023
This document mostly highlights the cognitive dissonance theory and the role of customer loyalty. It is explained by multiple theories such as the confirmation and disconfirmation models.
mariannehudon
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Perception and attention

College aantekeningen

Perception and attention
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4

januari 2023

2022/2023
These notes reveal how important attention, perception and sensation is in marketing and how it can influence consumers.
mariannehudon
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Social-media, Influencers and Word of mouth

College aantekeningen

Social-media, Influencers and Word of mouth
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4

januari 2023

2022/2023
These notes focus on the role of influencers, especially on social media, in adverts. It highlights what is most engaging for consumers in order for marketers to use.
mariannehudon
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Consumer behaviour

College aantekeningen

Consumer behaviour
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5

januari 2023

2022/2023
Each documents are notes taken from a 2h lecture held every week. They are in depth and represent important theories, including models and technical consumer behaviour vocabulary. These notes have helped me score extremely high marks (first) through out the semester, in my coursework.
mariannehudon
$6.89 Meer Info