Consumer Behaviour

Kings College London (KCL)

Hier vind je de beste samenvattingen om te slagen voor Consumer Behaviour. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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College aantekeningen

Consumer Behaviour
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46

januari 2023

2022/2023
Detailed lecture about the about the 10 themes explored in the semester. 1. Charting the scope of consumer behaviour 2. Consumer decision-making and involvement 3. Consumer learning and memory 4. Perception and attention 5. Attitudes and behaviour change 6. Identity and personality 7. Society and consumption 8. Group influences and marketplace access 9. Social media, influencers and word of mouth 10. Patterns of consumer behaviour
mariannehudon
$29.02 Meer Info

Voordeelbundel

Consumer Behaviour Lectures and Coursework example
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2

april 2021
This bundle contains the full lecture notes from the module of Consumer Behaviour (Year 2) as well as an example of a first class presentation, which is the coursework
annacarboni
$132.69 Meer Info

College aantekeningen

Lectures 1 to 10
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44

maart 2021

2018/2019
Lecture notes containing detailed chronological order of all material covered from weeks 1 to 10
annacarboni
$70.49 Meer Info

Presentatie

The case of Burberry - consumer behaviour theory applied
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16

maart 2021

2018/2019
Presentation counting as coursework for consumer behaviour. This explores the case of Burberry and how they went from a "classy" brand positioning to a cool and more marketable model.
annacarboni
$70.49 Meer Info