BMKT525

Lebanese International University

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MARKETING MANAGEMENT (CUSTOM EDITION)

PHILIP & KELLER KOTLER (KEVIN, L.)

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Class notes BMKT525 MARKETING MANAGEMENT chapters 1, 2 and 9 summarized explanation with examples

College aantekeningen

Class notes BMKT525 MARKETING MANAGEMENT chapters 1, 2 and 9 summarized explanation with examples
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december 2025

2025/2026
Marketing Management Philip Kotler, Kevin Lane Keller Chapter 1 Defining Marketing for the New Realities Chapter 2 Developing Marketing Strategies and Plans Chapter 9 Identifying Market Segments and Targets Summarized explanations with examples
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