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Thesis example marketing communication plan

Leiden University College The Hague (LUC)

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Strategic Communications Planning

Strategic Communications Planning

Laurie J. Wilson, Joseph D. Ogden, Joseph D. Ogden

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Thesis Marketing Communication Plan Event Company COMPLETE 2024 - 30% increase in brand preference 48 months - a complete internal & external study - Grade 8.4 Thesis Marketing Communication Plan Event Company COMPLETE 2024 - 30% increase in brand preference 48 months - a complete internal & external study - Grade 8.4

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    Thesis Marketing Communication Plan Event Company COMPLETE 2024 - 30% increase in brand preference 48 months - a complete internal & external study - Grade 8.4

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    53
    januari 2025
    2024/2025
    8-9
  • This is a comprehensive thesis from The Hague Hogeschool The Netherlands 2024. Subject: how can an event company reach its target audience as effectively as possible? Therefore, a marketing communication plan was designed. Please look into the contents table as its too much to describe here. It's totally complete with both literary and practical reviews. In short: after exhaustive internal and external analysis, several suggestions are made to realize the objective. All appendices are there o...
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