Consumer Understanding and Behaviour HFV1003

Maastricht University (UM)

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Essay Consumer Understanding and Behaviour Nutri-score HFV1003 (HFV1003)
  • Essay

    Essay Consumer Understanding and Behaviour Nutri-score HFV1003 (HFV1003)

  • Effect of Nutri-Score absence on the packaging of unhealthy products on consumer trust in product brand. The Nutri-Score is a front-of-packaging label (FOP) to help consumers nudge into healthier food options. The research question: "Does the absence or presence of the Nutri-Score on the packaging of unhealthy food (Nutri-Score D or E) influence consumer trust in the product brand, moderated by consumer’s opinion of the Nutri-Score?” Uses introduction, theory, methodology, results, disc...
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Essay Consumer Understanding and Behaviour  influencers and overconsumption HFV1003 (HFV1003)
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    Essay Consumer Understanding and Behaviour influencers and overconsumption HFV1003 (HFV1003)

  • The Role of Social Media Influencers in Overconsumption How Nudging and Trust Impact “Healthy” Snack Intake This research investigates whether the presence or absence of this influencer nudging influences the overconsumption of “healthy” snacks, and how trust in the influencer moderates this effect. The study used a 2 (influencer nudging: presence vs. absence (IV)) x 7-point Likert scale continuous (“trust in influencer” (moderator)) between-subjects experimental design (N = 120) o...
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Summary meeting 8 Consumer Understanding and Behaviour HFV1003
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    Summary meeting 8 Consumer Understanding and Behaviour HFV1003

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Summary meeting 9 Consumer Understanding and Behaviour HFV1003
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    Summary meeting 9 Consumer Understanding and Behaviour HFV1003

  • Summary meeting 9 Consumer Understanding and Behaviour HFV1003
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Summary meeting 10 Consumer Understanding and Behaviour HFV1003
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    Summary meeting 10 Consumer Understanding and Behaviour HFV1003

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Summary meeting 5 Consumer Understanding and Behaviour HFV1003
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    Summary meeting 5 Consumer Understanding and Behaviour HFV1003

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Summary meeting 4 Consumer Understanding and Behaviour HFV1003
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    Summary meeting 4 Consumer Understanding and Behaviour HFV1003

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Summary meeting 6 Consumer Understanding and Behaviour HFV1003
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    Summary meeting 6 Consumer Understanding and Behaviour HFV1003

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