IN101

Maastricht University (UM)

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Strategic Marketing Excellence | Kellogg Framework | Maastricht University | 2025/26
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14

mei 2026

2025/2026
Study document for IN101 International Business Strategic Marketing covering the Kellogg School of Management professional certification framework. Topics include the 3Cs analysis (Customer, Company, Competition), the Intelligent Marketing Operating System (I-MOS), customer lifetime value, behavioral objectives, SMART goal-setting, breakeven analysis, and qualitative/quantitative research methodologies including ethnography and netnography. Essential resource for mastering the strategic, data-dr...
snigdha162
$12.17 Meer Info