Marketing Analytics

Maastricht University (UM)

Here are the best resources to pass Marketing Analytics. Find Marketing Analytics study guides, notes, assignments, and much more.

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Package deal

Marketing Analytics - Maastricht University
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May 2020
This bundle includes an extended summary of the course including lectures, articles and tutorial notes, as well as two advisory reports we had to write for Verhouten and Orange County Register
chlomullenders
$7.01 More Info

Essay

MA Assignment Advisory Report Orange County Register
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May 2020

2019/2020
For the course of Marketing Analytics at Maastricht University we made an Advisory Report for the Orange County Register including a logistic regression model with validation and classification trees (CRT and CHaID) with validation.
chlomullenders
$4.67 More Info

Essay

MA Assignment Advisory Report Verhouten
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May 2020

2019/2020
For the course of Marketing Analytics at Maastricht University, we had to write an advisory report for Verhouten (a chocolate company) in which we elaborated on building a statistical and dynamical model, competition, control variables as well as price elasticity.
chlomullenders
$4.67 More Info

Summary

Extended Summary Marketing Analytics Course including lectures, articles and tutorial notes
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194

May 2020

2019/2020
I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances; Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments; Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...
chlomullenders
$6.43 More Info

Summary

Summary Articles Marketing Analytics EBC4081
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December 2017

2017/2018
Summary articles Marketing Analytics EBC4081 1. Ascarza, Eva, Raghuram Iyengar, and Martin Schleicher (2016). The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment. Journal of Marketing Research, 53, 46-60. 2. Bijmolt, Tammo H.A., Harald J. van Heerde, and Rik G.M. Pieters (2005). New Empirical Generalizations on the Determinants of Price Elasticity. Journal of Marketing Research, 42 (May), 141-156. 3. Cleeren, Kathleen, Harald J. van Heerde and Ma...
willem0111
$9.35 More Info