Macquarie UniversityMKTG 1001MKTG1001 Quiz notes.

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MKTG1001 Quiz notesDefinitionsSegmentation- 1. Market segmentation- Analyzing and dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require tailored products or marketing programs. 2. Market targeting- The process of evaluating each market segment’s attractiveness and selecting one or more segments to serve. 3. Differentiation- Differentiating the company’s market offering from that offered by competitors, to create...

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