MKT202 (mkt202)

Manchester University

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College aantekeningen

MARKETING MIX (4Ps & 7Ps)
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6

mei 2026

2025/2026
This study guide explains the Marketing Mix in detail, covering the 4Ps (Product, Price, Place, Promotion) and the extended 7Ps used in services marketing (People, Process, Physical Evidence). It includes definitions, explanations, advantages, limitations, and applications in real business environments. The material is structured for exam preparation, assignments, and revision for marketing students.
auntheticnotesonline
$3.69 Meer Info