MRKT101 (mkt201)

Manchester University

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College aantekeningen

DIGITAL MARKETING PRINCIPLES
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6

mei 2026

2025/2026
This document provides a comprehensive overview of Digital Marketing, covering key concepts such as SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing, and Influencer Marketing. It also explains digital marketing strategies, tools, KPIs, and future trends in the industry. The notes are structured for easy understanding, revision, and exam preparation, making it ideal for marketing and business students.
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