RU BBA 204

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"Organisational Behaviour Notes or Summary"
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May 2025

2024/2025
Understanding about change in organization and QWL UNIT-I Introduction: Nature and scope of OB, Challenges and opportunities for OB, Organization Goals, Models of OB, Impact of Global and Cultural diversity on OB. UNIT-II Individual Behavior: concept, Personality, Perception and its role in individual decision making, Learning, Motivation, Hierarchy of needs theory, Theory X and Y, Motivation-Hygine theory, Vroom's expectancy theory. UNIT-IV Group Behavior: Definition and class...
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