PR01

NIBS Technical College

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Introduction to Public Relations
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16

September 2025

2025/2026
This document provides a comprehensive overview of Public Relations (PR) and its management, focusing on the essential concepts, processes, and strategies involved in building and maintaining positive relationships between organizations and their stakeholders. It explores the roles of publics and stakeholders, emphasizing their significance in shaping organizational communication and reputation. The functions of PR are discussed, including media relations, crisis communication, corporate social ...
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