Traditional and Digital Brand Promotion

North Carolina State University

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Advertising and Integrated Brand Promotion

Thomas O\'Guinn, Chris Allen, Richard Semenik

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Class notes Traditional and Digital Brand Promotion (BUS 465)
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februari 2021

2020/2021
These notes cover the main topics of the textbook chapters 1-7. Focusing on integrated brand promo and advertising plan processes.
taylorbuchanan
$7.99 Meer Info

Traditional and Digital Brand Promotion

North Carolina State University

Populaire samengevatte studieboeken

Advertising and Integrated Brand Promotion

Class notes Traditional and Digital Brand Promotion (BUS 465)