MKT202

North South University

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Marketing – Chapter 15 – Advertising and Public Relations – Complete Lecture Summary
  • Summary

    Marketing – Chapter 15 – Advertising and Public Relations – Complete Lecture Summary

  • This clear and structured summary of Chapter 15 covers everything you need to know about Advertising and Public Relations. It explains key topics like ad objectives, budgeting, strategy, media choices, and PR tools in a simple, student-friendly way—perfect for exam prep or quick revision.
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