MKT 201 →

Northern Virginia Community College - Annandale

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Marketing Principles & Organizational Behavior
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16

maart 2026

2025/2026

A
These notes integrate two core business disciplines: • Marketing Principles: Focuses on creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. • Organizational Behavior (OB): Focuses on the systematic study and application of knowledge about how individuals and groups act within the organizations where they work. The synergy between these fields is critical: Marketing delivers external value (to customers), whi...
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