4001

PONDICHERRY UNIVERSITY

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Thesis

Consumer Behavior
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108

April 2025

2024/2025

A
This study aims to understand the reasons behind fluctuating and highly volatile market conditions in West Bengal, particularly in Kolkata and its surrounding suburbs. It explores emerging opportunities and threats within the textile industry and examines Spencer’s Hyper Store at Rangoli Mall,” Bell, Howrah, West Bengal. The research involves interviewing individuals to gauge their tastes, preferences, and fashion inclinations. Observational validation of consumer insights will address, ...
samiransasmalprofessional69
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