Consumer Behavior

Radboud Universiteit Nijmegen (RU)

Hier vind je de beste samenvattingen om te slagen voor Consumer Behavior. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

Wayne D. Hoyer, Deborah J. Macinnis

4 documenten

J. Paul Peter, Jerry C. Olson

2 documenten

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Samenvatting

Consumer behavior - Summary book chapters (short)
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september 2025

2024/2025
Summary of all the essential chapters of the book of Consumer Behavior in a very concise way.
vyneegilissen
$6.18 Meer Info

Samenvatting

Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)
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oktober 2023

2023/2024
This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
britjes
$4.76 Meer Info

Voordeelbundel

Master Marketing
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maart 2020
Vier verplichte vakken samenvattingen 2019-2020 (blok 1&2). Zonder het Methodology vak. Zonder keuzevakken van blok 3.
TessaS98
$19.13 Meer Info

Interview

Oefenvragen meerkeuze+open per hoofdstuk Consumer Behavior
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53

november 2019

2019/2020
In dit document vind je eindeloos veel oefenvragen die je kunt gebruiken voor het tentamen Consumer Behavior. Zowel meerkeuze als open vragen de antwoorden. Ze zijn gecategoriseerd per hoofdstuk, net zoals bij het gewone tentamen was (van Consumer Behavior op de Radboud Universiteit). Succes!
bedrijfskundesamenvatting
$5.38 Meer Info

Samenvatting

Consumer Behavior Summary (Book, Articles, and Lectures)
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november 2019

2019/2020
Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...
TessaS98
$5.96 Meer Info

Samenvatting

Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 + 17 | 7th edition
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oktober 2018

2018/2019
Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
Kimtewoerd96
$5.96 Meer Info

Samenvatting

Summary Consumer Behavior Articles (2018/2019)
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oktober 2018

2018/2019
Summary of all the articles of the Consumer Behavior course (2018/2019). The following articles are included: Brinol et al (2015), Fransen et al (2015), MacInnis et al (1991), Hung et al (2017), Cacioppo et al (2018), Garnett et al (2014), Evans (2008), Evans and Stanovic (2013), Thaler and Sunstein (2008), Benartzi et al (2017) and Velema et al (2018).
Kimtewoerd96
$5.96 Meer Info

Voordeelbundel

SALE! ALL-IN-ONE BUNDLE MASTER MARKETING
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augustus 2017
This all-in-one bundle includes: Summary Customer Behavior Peter & Olson 9th edition Summary Articles Customer Behavior (2016-2017) Summary Articles Marketing Performance (2016-2017) Summary Articles International Brand Management (2016-2017) Summary Articles Marketing & Innovation (2016-2017) Mindmap summary Methodology for Mark. & Str. Research
rosalieverkerk
$13.16 Meer Info