C marketing - Samenvattingen en Aantekeningen

Op zoek naar een samenvatting over C marketing? Op deze pagina vind je 33 samenvattingen over C marketing.

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Summary all articles Digital Marketing Intelligence 2022-2023
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maart 2023

2022/2023
Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...
ba2000
$10.29 Meer Info

Samenvatting

Strategic Marketing - Summary Lectures&Articles
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februari 2023

2021/2022
In this document all lectures have been summarized, all articles have been added in detail.
leontakens13
$8.39 Meer Info

Samenvatting

Summary Data Engineering (MSc Marketing Analytics & Data Science)
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januari 2023

2022/2023
Summary of Data Engineering (EBM213A05). This summary is advised to use by the professor. It covers all mandatory material for the exam.
SDaan99
$11.98 Meer Info

Samenvatting

Summary Strategic Marketing (EBM081C05) - (All) Articles & Case studies
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december 2022

2022/2023
This document contains comprehensive summaries of all mandatory articles for the Strategic Marketing course (EBM081C05). It also includes the case studies that were discussed in the lectures. This structured summary offers a great basis for successful exam preparation!
frankboneschansker
$7.19 Meer Info

College aantekeningen

Exam material Strategic Marketing for MSc Marketing Management
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september 2022

2022/2023
Exam material Strategic Marketing for MSc Marketing Management
ba2000
$9.58 Meer Info

Samenvatting

Summary strategic marketing
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september 2022

2022/2023
An extensive summary of all the articles and lectures of the course strategic marketing, given at the Rijksuniversiteit Groningen. The summary is extensive and therefore you don't need to read the articles. Good luck with studying!! :)
shannaceelen
$9.60 Meer Info

Samenvatting

Summary Articles Capturing Value from Innovation
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maart 2022

2021/2022
Lecture 1: Introduction to Value Appropriation: Formal and Informal Protection Mechanisms • Giuri,P. Mariani, M., Brusoni, S., Crespi, G., Francoz, D. Gambardella, A., Garcia-Fontes, W., Geuna, A., Gonzales, R. Harhoff, D., Hoisl, K., Le Bas, C., Luzzi, A., Magazzini, L. Nesta, L., Nomaler, Ö., Palomeras, N., Patel, P., Romanelli, M., Verspagen, B. (2007), “Inventors and invention processes in Europe: Results from the PatVal-EU survey,” Research Policy, 36(8), 1107-1127. • James, S. D...
noortjevdnk
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Samenvatting

Mandatory Literature Summary Capturing Value from Innovation (EBM738A05)
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maart 2022

2021/2022
All Mandatory Literature from the Course Catalogue 2021/22: Giuri,P. Mariani, M., Brusoni, S., Crespi, G., Francoz, D. Gambardella, A., Garcia-Fontes, W., Geuna, A., Gonzales, R. Harhoff, D., Hoisl, K., Le Bas, C., Luzzi, A., Magazzini, L. Nesta, L., Nomaler, Ö., Palomeras, N., Patel, P., Romanelli, M., Verspagen, B. (2007), “Inventors and invention processes in Europe: Results from the PatVal-EU survey,” Research Policy, 36(8), 1107-1127. James, S. D., Leiblein, M. J., Lu, S. (2013)...
robin_softball
$8.39 Meer Info