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C marketing - Samenvattingen en Aantekeningen

Op zoek naar een samenvatting over C marketing? Op deze pagina vind je 33 samenvattingen over C marketing.

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Strategic Marketing Summary - Rijksuniversiteit Groningen

  • Samenvatting

    Strategic Marketing Summary - Rijksuniversiteit Groningen

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    23
    april 2026
    2025/2026
  • This is a well written summary for the course Strategic Marketing for MSc Marketing Management at the faculty of Economics and Business at the University of Groningen.
  • daniellevandijk2
    $17.99 Meer Info
Samenvatting (Engels) Rijksuni Groningen 2025 - MSc Marketing Marketing Analytics and Data Science (MADS) + veel extras Samenvatting (Engels) Rijksuni Groningen 2025 - MSc Marketing Marketing Analytics and Data Science (MADS) + veel extras

  • College aantekeningen

    Samenvatting (Engels) Rijksuni Groningen 2025 - MSc Marketing Marketing Analytics and Data Science (MADS) + veel extras

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    44
    september 2025
    2025/2026
  • Dit is de samenvatting van alle hoorcolleges net jes op een rij en uitstekend leesbaar van 2025. Uitgebreid met de oefentoets en antwoorden, leerdoelen, kernbegrippen uitgelegd en veel toekomstvoorspellingen van experts met bronnen. Alles in 1, leestijd 30 min.
  • Scriptiebibliotheek
    $8.99 Meer Info
Complete summary for Strategic Marketing B&M Complete summary for Strategic Marketing B&M

  • Samenvatting

    Complete summary for Strategic Marketing B&M

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    68
    september 2024
    2023/2024
  • All chapters required for the course Strategic Marketing B&M (EBB649C05). Summary of the book: Strategy; Process, Content, Context. An international Perspective, 7th edition, Wit, B. de (2020). Chapters 1-5 and 7-13.
  • roosherder
    $9.58 Meer Info
Summary articles week 5 Managing Customer Experience and Value

  • Samenvatting

    Summary articles week 5 Managing Customer Experience and Value

  • 4.0
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    9
    april 2024
    2023/2024
  • Summary of the 3 articles of week 5 of MCEV, for RUG-students. The summarized articles are: Pansari, A. and V. Kumar (2017), Customer engagement: the construct, antecedents, and consequences, Journal of the Academy of Marketing Science, 45 (3), 294-311. Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer engagement behavior: Theoretical foundations and research directions. Journal of Service Research, 13(3), 253-266. Beckers, S. F. M.,...
  • Willemijn3
    $4.79 Meer Info
Summary articles week 7 Managing Customer Experience and Value

  • Samenvatting

    Summary articles week 7 Managing Customer Experience and Value

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    4
    april 2024
    2023/2024
  • Summary of the 2 articles of week 7 of MCEV, for RUG-students. The summarized articles are: Neslin, S. A., Gupta, S., Kamakura, W., Lu, J., & Mason, C. H. (2006). Defection detection: Measuring and understanding the predictive accuracy of customer churn models. Journal of marketing research, 43(2), 204-211. Risselada, H., Verhoef, P. C., & Bijmolt, T. H. (2010). Staying power of churn prediction models. Journal of Interactive Marketing, 24(3), 198-208. Summary of the other weeks are also a...
  • Willemijn3
    $4.79 Meer Info
Summary articles week 4 Managing Customer Experience and Value

  • Samenvatting

    Summary articles week 4 Managing Customer Experience and Value

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    7
    april 2024
    2023/2024
  • Summary of the 3 articles of week 4 of MCEV, for RUG-students. The summarized articles are: De Haan, E., Verhoef, P. C., & Wiesel, T. (2015). The predictive ability o different customer feedback metrics for retention. International Journal of Research in Marketing, 32(2), 195-206. De Haan, E., Verhoef, P.C. and Wiesel, T. (2021). Customer Feedback Metrics for Marketing Accountability. Review of Marketing Research, (18), 49-74. Morgan, N. A., & Rego, L. L. (2006). The value of different cu...
  • Willemijn3
    $4.79 Meer Info
Summary articles week 1 Managing Customer Experience and Value

  • Samenvatting

    Summary articles week 1 Managing Customer Experience and Value

  • 4.0
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    11
    maart 2024
    2023/2024
  • Summary of the 4 articles of week 1 of MCEV, for RUG-students. The summarized articles are: Haenlein, M. (2017), How to date your clients in the 21st century: Challenges in managing customer relationships in today’s world, Business Horizons, 60 (5), 577-586. Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96 Oblander, E.S., S. Gupta, C.F. Mela, R.S. Winer, and D.R. Lehmann (2020), The past, present ...
  • Willemijn3
    $4.79 Meer Info
Resume - Capturing value from Innovation 2022-2023

  • Samenvatting

    Resume - Capturing value from Innovation 2022-2023

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    16
    juli 2023
    2022/2023
  • Summary of Articles & Lectures, 2022-2023, Pages 16 Lecture 1: Introduction to Value Appropriation: Formal and Informal Protection Mechanisms - James, S. D., Leiblein, M. J., Lu, S. (2013), “How Firms Capture Value from their Innovations,” Journal of Management, 39(5): 1123–1155. - Sofka, W., de Faria, P., & Shehu, E. (2018). Protecting knowledge: How legal requirements to reveal information affect the importance of secrecy. Research Policy, 47(3), 558-572. - Schilling, M. (2010),...
  • dimitrispoulidis
    $8.99 Meer Info
Strategic marketing articles summary

  • Samenvatting

    Strategic marketing articles summary

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    23
    juni 2023
    2022/2023
  • All articles of the course. Summary of them, you can take this with you to the exam!
  • tomhaan01
    $6.59 Meer Info
Strategic marketing summary all lctures

  • Samenvatting

    Strategic marketing summary all lctures

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    45
    juni 2023
    2022/2023
  • Summary of all the lectures of the course
  • tomhaan01
    $6.59 Meer Info
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