Marketing Reseach Methods

Rijksuniversiteit Groningen (RuG)

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Complete summary Marketing Research Methods 25/26

Samenvatting

Complete summary Marketing Research Methods 25/26
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oktober 2025

2025/2026
An extensive summary of all the subjects covered in the lectures, accompanied with examples of SPSS output and how to interpret the output. Principal component analysis, exploratory factor analysis, reliability analysis, anova, ancova, regession (bivariate, multiple, binary, logit), moderation, mediation, cluster analysis
nienkev2003
$10.62 Meer Info

Marketing Reseach Methods

Rijksuniversiteit Groningen (RuG)

Complete summary Marketing Research Methods 25/26