C marketing research - Samenvattingen en Aantekeningen

Op zoek naar een samenvatting over C marketing research? Op deze pagina vind je 13 samenvattingen over C marketing research.

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Summary articles week 5 Managing Customer Experience and Value
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april 2024

2023/2024
Summary of the 3 articles of week 5 of MCEV, for RUG-students. The summarized articles are: Pansari, A. and V. Kumar (2017), Customer engagement: the construct, antecedents, and consequences, Journal of the Academy of Marketing Science, 45 (3), 294-311. Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer engagement behavior: Theoretical foundations and research directions. Journal of Service Research, 13(3), 253-266. Beckers, S. F. M.,...
Willemijn3
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Samenvatting

Summary articles week 7 Managing Customer Experience and Value
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april 2024

2023/2024
Summary of the 2 articles of week 7 of MCEV, for RUG-students. The summarized articles are: Neslin, S. A., Gupta, S., Kamakura, W., Lu, J., & Mason, C. H. (2006). Defection detection: Measuring and understanding the predictive accuracy of customer churn models. Journal of marketing research, 43(2), 204-211. Risselada, H., Verhoef, P. C., & Bijmolt, T. H. (2010). Staying power of churn prediction models. Journal of Interactive Marketing, 24(3), 198-208. Summary of the other weeks are also a...
Willemijn3
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Samenvatting

Summary articles week 4 Managing Customer Experience and Value
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april 2024

2023/2024
Summary of the 3 articles of week 4 of MCEV, for RUG-students. The summarized articles are: De Haan, E., Verhoef, P. C., & Wiesel, T. (2015). The predictive ability o different customer feedback metrics for retention. International Journal of Research in Marketing, 32(2), 195-206. De Haan, E., Verhoef, P.C. and Wiesel, T. (2021). Customer Feedback Metrics for Marketing Accountability. Review of Marketing Research, (18), 49-74. Morgan, N. A., & Rego, L. L. (2006). The value of different cu...
Willemijn3
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Samenvatting

Summary articles week 1 Managing Customer Experience and Value
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maart 2024

2023/2024
Summary of the 4 articles of week 1 of MCEV, for RUG-students. The summarized articles are: Haenlein, M. (2017), How to date your clients in the 21st century: Challenges in managing customer relationships in today’s world, Business Horizons, 60 (5), 577-586. Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96 Oblander, E.S., S. Gupta, C.F. Mela, R.S. Winer, and D.R. Lehmann (2020), The past, present ...
Willemijn3
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Samenvatting

Resume - Capturing value from Innovation 2022-2023
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juli 2023

2022/2023
Summary of Articles & Lectures, 2022-2023, Pages 16 Lecture 1: Introduction to Value Appropriation: Formal and Informal Protection Mechanisms - James, S. D., Leiblein, M. J., Lu, S. (2013), “How Firms Capture Value from their Innovations,” Journal of Management, 39(5): 1123–1155. - Sofka, W., de Faria, P., & Shehu, E. (2018). Protecting knowledge: How legal requirements to reveal information affect the importance of secrecy. Research Policy, 47(3), 558-572. - Schilling, M. (2010),...
dimitrispoulidis
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Samenvatting

Summary all articles Digital Marketing Intelligence 2022-2023
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maart 2023

2022/2023
Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...
ba2000
$10.25 Meer Info

Samenvatting

Summary Articles Capturing Value from Innovation
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maart 2022

2021/2022
Lecture 1: Introduction to Value Appropriation: Formal and Informal Protection Mechanisms • Giuri,P. Mariani, M., Brusoni, S., Crespi, G., Francoz, D. Gambardella, A., Garcia-Fontes, W., Geuna, A., Gonzales, R. Harhoff, D., Hoisl, K., Le Bas, C., Luzzi, A., Magazzini, L. Nesta, L., Nomaler, Ö., Palomeras, N., Patel, P., Romanelli, M., Verspagen, B. (2007), “Inventors and invention processes in Europe: Results from the PatVal-EU survey,” Research Policy, 36(8), 1107-1127. • James, S. D...
noortjevdnk
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Samenvatting

Mandatory Literature Summary Capturing Value from Innovation (EBM738A05)
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maart 2022

2021/2022
All Mandatory Literature from the Course Catalogue 2021/22: Giuri,P. Mariani, M., Brusoni, S., Crespi, G., Francoz, D. Gambardella, A., Garcia-Fontes, W., Geuna, A., Gonzales, R. Harhoff, D., Hoisl, K., Le Bas, C., Luzzi, A., Magazzini, L. Nesta, L., Nomaler, Ö., Palomeras, N., Patel, P., Romanelli, M., Verspagen, B. (2007), “Inventors and invention processes in Europe: Results from the PatVal-EU survey,” Research Policy, 36(8), 1107-1127. James, S. D., Leiblein, M. J., Lu, S. (2013)...
robin_softball
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Samenvatting

Marketing Research for Pre-MSc Marketing
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maart 2021

2020/2021
The document includes a summary of all slides as well as comments of the lecturer in Marketing Research for Pre-MSc
carofl
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