business module

Saveetha University

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Summary - business module (BUSI02)
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december 2024

2024/2025
The document outlines a structured approach to designing a business model framework for starting or scaling a venture. It emphasizes understanding how an organization creates, delivers, and captures value through a systematic process involving five steps: 1. Identify Customer Segments: Define the target groups for the product or service. 2. Define the Value Proposition: Articulate the unique benefits and features offered to customers. 3. Determine the Revenue Model: Select the methods for g...
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