Travel and Tourism

Sixth year / 12th Grade

Hier vind je de beste samenvattingen om te slagen voor Travel and Tourism. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

Sue Stewart, Fiona Warburton

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Samenvatting

Cambridge A Level Travel and Tourism (9395) Unit 3 – Destination Marketing & Branding
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17

december 2025

2025/2026
These exam-focused revision notes cover Unit 3 of the Cambridge A Level Travel and Tourism syllabus (9395) What’s included: • Cohen’s Typology of Tourists • Plog’s Psychographic Typology • Butler’s Destination Life Cycle Model • PESTLE and SWOT analysis • Market segmentation • Marketing mix (4Ps) and pricing strategies • Destination branding and brand identity • Communication methods used by tourism organisations • Monitoring and evaluation of destin...
letiziacruciani
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