TU325

Technological University Dublin

Here are the best resources to pass TU325. Find TU325 study guides, notes, assignments, and much more.

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Case

Aliexpress social media audit
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7

November 2022

2021/2022

A+
A social media audit of the company aliexpress is carried out. the audit includes a pest analysis, digital presence analysis, website analysis, sentiment analysis, social media analysis and word cloud
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Exam (elaborations)

Exam strategic management
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13

November 2022

2022/2023

A+
This is a strategic management exam with questions and answers. some of the questions are related to agency theory, resource base-views, corporate strategies, levels of strategy and role of strategic management
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Case

Machine learning and digital marketing
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23

November 2022

2022/2023

A+
Many industries, including marketing, benefit from the exponential growth of technology. The use of machine learning in marketing activities is becoming increasingly popular due to the many benefits this technology offers. This paper discusses the relationship between digital marketing and machine learning, describing the benefits and challenges of digital transformation within the marketing industry. In order to illustrate machine learning's potential, one company is used as an example followe...
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Exam (elaborations)

marketing communications exam
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8

November 2022

2021/2022

A+
This is a marketing communications exam with questions and answer where some case studies are presented to answer the questions. Some of the topics are marketing communications activities, POE (paid, own, earn media) advertising, branding and marketing communication mix
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Case

Role of video storytelling
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21

November 2022

2022/2023

A+
This paper will analyse the role of video storytelling in social media marketing. The first portion of the project will be dedicated to exploring how the internet and social media have shaped the way in which companies communicate. An analysis of narrative processing, brand connectedness, digital advertising and video storytelling concepts and implications will be analysed. As part of the context of the project, the energy drink company, Red Bull, will be studied. Finally, a discussion of the a...
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Essay

Social media content strategy
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12

November 2022

2021/2022

A+
Social media is changing the marketing landscape and has become a priority for brand building, now the focus is shifting from traditional marketing to a digital-oriented approach. The new paradigm focuses on increasing customer relationships and creating new loyal customers through the use of digital strategies such as content marketing, which is providing valuable information to customers in the form of content enabling two-way communication (Gümüs, 2017). Understanding consumers’ percept...
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Essay

Essay user experience analysis
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34

November 2022

2022/2023

A+
Today, consumers value experience more than the product itself, which makes the user experience an increasingly relevant concept for companies. UX aims to understand how users interact with a system and provide positive interactions in order to increase their loyalty to the brand or product. The intention of this project is to study the Zara app from the perspective of a user's experience. An analysis of the app will be conducted by applying the 10 user interface design heuristics in order t...
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