fall2021

The University of Lahore - Raiwind Road, Lahore

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Summary - fall2021 (MKT02301)

Summary

Summary - fall2021 (MKT02301)
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November 2024

2023/2024
Consumer behavior refers to the study of how individuals make decisions to spend their resources (time, money, effort) on the consumption of goods and services. It encompasses the psychological, social, and emotional factors that influence purchasing decisions.
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