Social Media and Social Networks

The University of Manchester (UOM)

Hier vind je de beste samenvattingen om te slagen voor Social Media and Social Networks. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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Trust in online markets

College aantekeningen

Trust in online markets
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5

mei 2016

2015/2016
This document covers the topic of trust and feedback in Social Media platforms with specific references to online markets.
BMAN
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Social Media Marketing

College aantekeningen

Social Media Marketing
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4

april 2016

2015/2016
This document describes steps in social advertising, its characteristics and various stakeholders that add value to the advertisement.
BMAN
$5.53 Meer Info

Social Advertising

College aantekeningen

Social Advertising
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6

april 2016

2015/2016
This document describes how social advertisements works and what is the logic behind it. It explains key phenomenon like Homophily, Small world Phenomenon and Exposure as well.
BMAN
$5.53 Meer Info

Word of Mouth Marketing

College aantekeningen

Word of Mouth Marketing
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7

maart 2016

2015/2016
This document describes the concept of Word-of-Mouth marketing, viral marketing and buzz marketing with other relevant theory that explains the concept.
BMAN
$5.53 Meer Info

Social Capital Applications

College aantekeningen

Social Capital Applications
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5

maart 2016

2015/2016
This document describes Lecture 4 on Social Capital Applications. It describes the role of a broker in social media and social networks.
BMAN
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Social Media and Social Capital

College aantekeningen

Social Media and Social Capital
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6

maart 2016

2015/2016
This document describes Social Capital and its types. It explains Dunbar's Number and other contradictions that arise in Social Capital.
BMAN
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Assessing the Value of Social Media

College aantekeningen

Assessing the Value of Social Media
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5

maart 2016

2015/2016
This document describes how we can assess the value of social media. It goes through platform connectivity and describes the Toulmin's Model clearly.
BMAN
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Introduction to Social Media

College aantekeningen

Introduction to Social Media
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5

februari 2016

2015/2016
This document introduces you to the world of social media. It briefs on the technology being used and how it is vital for management to understand this.
BMAN
$4.84 Meer Info